Inspiration Story: Zappos 👨🏻💻🚀
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💭 Inspiration: Zappos Success Story
The online shoe and clothing retailer Zappos has come a long way from its start in 1999. But how did Zappos come to be?
Founder Nick Swinmurn had the idea to set up a website after he was unable to find a pair of Chuka boots at a local mall. On this website, Nick would post photos of shoes he found from local stores. He waited until a sale went through on his site, then go to the store to buy the shoes and send them out to his customers. Nick was essentially breaking even but was able to confirm that people were willing to buy shoes online. This also allowed him to narrow down which type of shoes were most popular. This market test allowed Nick to find a partner, find investors, and build the start of what it is today. Amazon acquired the company in 2009 for roughly $1.2 billion. In 2015, Zappos’ annual revenue reached $2 billion.
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